Lilian Chen is the Founder of Proptimal, a platform designed to be the “10X Real Estate Analyst.” With patent-pending technology, Proptimal makes institutional-quality financial analysis and underwriting accessible to everyday real estate companies, giving small and mid-sized firms the same edge that billion-dollar institutions enjoy.

Lilian started her career as a financial analyst before founding Proptimal, where she advised on more than $2 billion in transactions across over 200 firms. Her clients have ranged from first-time investors breaking into the market to family offices and institutional groups managing multi-billion-dollar portfolios. Alongside her advisory work, she has taught hundreds of high-net-worth individuals the fundamentals of CRE investing through workshops and courses, blending practical deal analysis with a focus on strategy, market positioning, and investor communication.

Her vantage point as both an analyst and a founder has made her a sought-after voice on the future of real estate and technology. She has been featured on industry podcasts and conferences, where she speaks on topics including AI in underwriting, the inefficiencies of today’s CRE markets, and how new tools are lowering barriers for the next generation of investors.

Outside of work, Lilian is an avid traveler who has explored over 40 countries across five continents. She writes regularly on how real estate, technology, and culture intersect to shape the way we live, build, and invest.