About Us

Podcasts

Featured Episodes

Are We Here Yet?

by Scott M. Graves

Build with Purpose: Proptimal's Lilian Chen

Scott and Lilian talked about the inherent challenges in serving smaller clients and on the importance of your underlying analytical processes. Lilian guides clients to ensure their focused on the right processes based on their clear goals. Not about right or wrong, but about can you work with the right context and can you replicate it.

Code & Concrete

by Matthew Schneider

Technology Is a Tool, Not a Plan

In this episode, Lilian Chen discusses how financial analysts are expensive, hard to train, and often out of reach for smaller teams - leaving many firms flying blind on the most important part of the deal. Through Proptimal, she now sharing her industry knowledge, operational resources, and proprietary technology to level the playing field for all.

Forged in Fire

by Nate Pharmer-Eden and Cole Farrell

Numbers Need Someone to Tell Their Story

Lilian shares why entrepreneurship isn’t for everyone, the courage it takes to be disliked, and how persistence fuels success. Whether you’re a seasoned real estate pro or just beginning to explore entrepreneurship, this episode delivers both inspiration and actionable insights on building confidence, prioritizing what truly matters.

NEO CRE

by Isabel Prieto

How Lilian Chen is Building the 10X Real Estate Analyst

In this episode, Lilian Chen shares why CRE analysts spend too much time formatting spreadsheets, what soft skills still matter most in a world of AI, how students can build confidence before they feel ready, and what it actually means to democratize institutional-grade analysis. If you're a student, analyst, or founder, this one is worth your time.