About Us
People and Purpose
Our Mission
We believe every real estate company deserves access to quality financial analysis.
Our Story
Proptimal was born out of frustration – and love.
Frustration with clunky spreadsheets, costly mistakes, and having to choose between hiring expensive analysts or going it alone. Love for the craft of real estate – the joy of seeing a deal come together, of making something from nothing, and of doing things the right way.
We started Proptimal because we’ve lived both sides of the equation: as a real estate analyst buried in Excel, and as a founder trying to build something better with limited time and resources.
We believe that commercial real estate shouldn’t be limited to those with the biggest teams or deepest pockets. Proptimal exists to level that playing field. So you can move faster, structure smarter, and close with conviction.
Our Values
How We Stay Grounded
Quiet Excellence
We let the work speak. No flash, no noise — just consistent, high-quality execution.
Build with Purpose
Everything we create has intent — to make real estate clearer, faster, and more effective.
Earned Trust
We build trust through clarity, consistency, and doing what we say we will.
Rigor Over Rush
We prioritize thoughtfulness and precision. No shortcuts: just smart, diligent work.
Meet the Founder
Bridging Real Estate and Technology
I started my career as a real estate analyst and quickly realized the problem with this job: not only is there a steep learning curve, but no one really enjoys fixing formulas or updating pitch decks.
When I started Proptimal, initially as an agency, I saw how hard it was to hire and keep good analysts. Most required significant training, and the good ones moved on quickly, chasing more strategic work.
Building Proptimal taught me one more thing: real estate doesn’t work like other industries. It’s messy, nuanced, and requires tools built by people who truly understand it.
That’s why I created Proptimal: not for big institutions, but for the everyday developers I’ve come to respect and appreciate. The ones doing the real work. You deserve tools that work just as hard.
— Lilian Chen, Founder of Proptimal
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